Our clients who use an Applicant Tracking System (ATS) to capture job applications, typically suffer an 80% drop-off in candidates; that’s up to 8 out of 10 candidates they could be missing out on.
So why do so many candidates fail to complete the application process? Because when candidates are transferred to an ATS or the company’s own website, they have to re-enter their details, making the application process repetitive and lengthy. And that’s not the only reason why these candidates don’t see an application through…
Today’s candidates expect a fast, easy application process. Recruitment is now almost 100% digital, with online CVs, digital portfolios and recruitment platforms becoming the norm. The result is we all expect speed and efficiency. If a website is too complicated, slow, clunky or repetitive, do you stick around? Neither will your candidates.
The internet is full of examples of jobseekers complaining about poorly designed online job applications. From too-small text input boxes to automatic session timeouts, if the process isn’t streamlined and practically designed then candidates understandably get frustrated – sometimes enough to raise their voices about it online. And enough to make them give up on a job application too.
Is your site and application process mobile-friendly?
Mobile now represents 65% of digital media time, while the desktop is becoming a ‘secondary touch point’ for an increasing number of digital users. How easy is it for your users to view or apply for vacancies via mobile? If you’re not able to reach your audience through mobile search or display, or you’re not providing a satisfactory mobile experience, you could be missing out compared to competitors who are. Once again, if candidates can’t complete their application on mobile, they won’t bother. Search and apply on mobile devices is seamless on Caterer.com, but if you then send candidates through an ATS or a career site that is not, you will lose applications along the way.
It’s not just the process, but the content of your job advertising that matters. Featuring high on anyone’s list of ‘Top things I dislike about job-hunting’ is job descriptions. No one wants to read a rambling job description that’s several pages long or so vague they have little to no idea what the job actually entails, and no one wants to spend valuable time trying to decipher the latest buzzwords. A job description should be sufficient and attractive enough to reflect a company’s brand and culture. We’ll be releasing a report with more detail on this topic later in the year.
Give candidates what they want
If sending applicants to an external application site leads to dramatic losses in applicant numbers, what’s the solution? Streamlining the process.
Our data shows that when our clients’ ATS systems integrate with our new and free to use Caterer.com ATSi Apply integration, they receive up to 100% of applications –- as opposed to just 20% for non-integrated clients.
Integrating your ATS and application process cuts down on length and repetition, creating a smoother, faster user experience for all.
The integration directly transfers candidate details and CVs into your system, delivering a swift job-seeker experience across all devices. It means candidates no longer have to waste time entering and then re-entering details or re-uploading CVs. They enter their info once, and that’s it.
ATSi Apply is a free service, which integrates with your existing ATS system in no time. It’s already streamlined the application process for The Dorchester, Nando’s and Bella Italia, picked up a technical innovation award, and helped recruiters increase applications by up to 400%.
In a skills poor market, nobody wants to put good candidates off. If you’d like to enable the ATSi Apply service and start receiving the applications you should be, speak to your Caterer.com account manager or call 0333 0145 111.
- Posted in: Caterer.com