Latest report from Caterer.com and People 1st finds number of jobs in hospitality sector up 38% from 2009 and 7% from last year
The number of hospitality jobs is up 7% from last year and 38% from 2009 with 45,000 new job adverts being posted in Q2 2013 according to the latest Hospitality Employment Index report from Caterer.com, the UK’s largest hospitality recruitment website and People 1st, the sector skills council for hospitality, passenger transport, travel and tourism.
Almost 950,000 job applications were made through Caterer.com in Q2 2013 – a 19% rise from Q2 2012 and the highest number for Q2 the site has recorded.
Ufi Ibrahim, Chief Executive of the British Hospitality Association, commented: “Few industries can match the power of hospitality to generate jobs across the entire UK. Whether in remote villages, coastal towns, northern cities, southern resorts or London – hospitality accounts for more than 5% of total employment. Our industry has the power to generate jobs in every area in the UK. Few other industries can do the same.”
Competition grows alongside number of hospitality roles
Competition for jobs in the hospitality industry is growing. The report shows that the average number of people applying for each role in the industry is 21 – an increase from 19 applications per job last year and up from 15 applications in Q2 2010.
London and the South East remain the powerhouses for hospitality jobs, with over 11,000 job adverts and almost 13,000 unique job adverts posted in Q2 2013 respectively. However, despite the higher number of jobs on offer, applicants in London had the hardest chance of finding a job with an average of 34 applications per role. Competition was almost as high in the North East, North West and Scotland with 26, 24 and 21 applications per job respectively. East Anglia had the least competition with 11 applications for each position.
Growing need for a strong brand experience
While the Hospitality Employment Index report indicates that there is no shortage of applications for jobs in the sector, employers continue to experience challenges in finding candidates with the right skills, attitude and experience – and the right candidates that fit their brand.
Ian Burke, Website Director of Caterer.com, explained: “As the hospitality market is highly competitive, creating a strong brand experience enables companies to differentiate themselves. Customers have increasingly come to expect this unique brand experience and naturally, this has changed employer’s recruitment attitudes and tactics. Forward thinking employers now look to recruit brand ambassadors – people who embody the feel and ethos of the company from day one and then go on to grow through focused training.”
Brian Wisdom, Chief Executive of People 1st, concluded: “Job advertisements are rising and strong job competition remains, suggesting that the hospitality industry is continuing to attract people. However, behind everything there is an underlying need to both attract the right people to the industry and then ensure they are incentivised to stay. One method of doing this is via apprenticeships; they offer a structured route into employment and can help foster a culture of career development within an organisation.”
The quarterly Hospitality Employment Index report from Caterer.com and People 1st is available to download free of charge at: www.Caterer.com/HEI
Simplification of Visa Applications presents excellent opportunities for Britain to grow tourism receipts and jobs says Ufi Ibrahim, CEO of the BHA
News of Chancellor George Osborne’s announcement to simplify visa applications for Chinese tourists will have widespread implications across the tourism and hospitality industry in the UK. The changes, we believe, will allow the UK to compete internationally and ensure that we can build and strengthen the bond between our two countries at a commercial level. Closer to home, we envisage excellent opportunities for Britain to grow tourism receipts and jobs.
China’s role as an economic powerhouse and key player in the global market is well-known. It’s the world’s second biggest economy and the largest exporter of goods. Experts suggest that China still has the potential to grow dynamically for another two decades. Indeed, by 2023, it is predicted that China will be the largest outbound tourism economy in the world.
Indeed, as China continues its rapid expansion, Chinese tourists are continually seeking new experiences, often through overseas travel. According to the World Tourism Organisation (UNWTO), China is the world’s 3rd largest tourism spender and in 2012, spend by Chinese tourists abroad jumped by over 42% to a total of £6.7bn. The EU, including the UK’s competitors France and Germany, welcomed more than 1 million visitors from China last year; that’s a significantly higher number than the UK.
Visiting the UK, has – to this point – been perceived by Chinese tourists as expensive and complicated and it is estimated that the UK’s loss to competitors in 2012 was £1.2bn. Osborne’s announcement, however, means a far simpler visa application process. A 24-hour ‘super priority’ visa service will be available from summer 2014, while a mobile visa scheme that already operates in Shanghai and Beijing will be expanded as part of the changes.
The BHA, together with support from the UKCVA, the CBI, Institute of Directors and the British Chamber of Commerce has been proactively lobbying this issue for some time, campaigning for swift visa reform which makes it easier and less expensive for Chinese tourists to visit the UK. In addition, the BHA has been working directly with the Home Office and the UK Border Agency to identify the issues and their impacts on the UK economy.
Therefore, news from the Chancellor of the changes in simplifying the visa application process means that we, as an industry, now have the opportunity to welcome the Chinese traveller to our shores. This represents a significant market opportunity for the hospitality and tourism industry on both a European and international scale, generating tourism receipts and jobs in the UK.
Click here to find out more about the BHA.
Drumroll….it’s time for Photos of the Best Employers in Hospitality Awards 2013- A post from Photographer Susannah Fields
Another year and another room full of buzzing, happy, and rather dashing, hospitality professionals all gathered last week at the very glamorous Lancaster London Hotel for the 2013 Best Employers in Hospitality Awards. Hosted by Caterer.com, the evening started off with a drinks reception, followed by a delicious three-course meal and hilarious entertainment by Hal Cruttenden.
The awards then kicked off to a room full of excited guests waiting with anticipation to see if they would be winning tonight. There’s no denying that the voice of Alan Dedicoat (best recognised as the voice of Strictly/ Lottery) reading out the awards added to the drama of it all.
A fabulous evening, gorgeously lit by the lighting team and organised by Caterer.com…. don’t forget to follow #BestEmployers2013 and check out the official website and congratulations to the overall winners Jolly Fine Pubs Ltd.
The restaurant sector are utilising various innovative tools and means to attract and recruit the best talent to their businesses in a competitive market. Recruitment is no longer about job ads for job titles, salary and location with job descriptions. I have worked with restaurant employers changing their approach over the past two years from recruiters putting expectations on candidates meeting their requirements in a “job ad” to more of a marketing (the recruiter) and customer (the candidate) approach where the emphasis is on what expectations the candidate demands of the employer – training & development, a great environment to work in, opportunity for progression, benefits & perks: all of which create an employer brand. This employer brand is being communicated through more imagery and creative rather than wording. The best recruiters are behaving more like marketing experts – utilising Emarketing and banner advertising. The more employers think, behave and approach the candidate jobseeker audience like their businesses do with their customer audience the better. I know these restaurant employers are making good on their reasons they are an employer of choice to attract the best talent; to retain that talent. With the Best Employers in Hospitality Awards 2013 winners announced recently we can expect some big campaigns from the winners promoting the Award as a central reason why they are an employer of choice.
For live case studies of campaigns I work on with top restaurant employers follow me on Twitter: @Roy_Caterer
Roy Walker, National Account Manager, Caterer.com
The winners of the Caterer.com Best Employers in Hospitality awards 2013 have been revealed.
Employers of all sizes and across all sectors took home category wins, including YO! Sushi, QMH Hotels, Harbour & Jones, Urban Leisure and The Breakfast Club. Other winners included Peach Pub Company who were named Best Large Pub/Bar Employer award for the third year in a row. The Top 50 Best Employers in Hospitality were also announced, with the No1 spot going to Jolly Fine Pubs Ltd.
The vibrant awards ceremony and celebratory dinner, hosted by comedian Hal Cruttenden, took place at the Lancaster London on the 30th of September and was attended by 380 industry professionals, representing most of the shortlisted entries. Following a drinks reception provided by Marcato Direct, guests enjoyed a delicious meal accompanied by fine wines sourced by The VineKing.
Caterer.com’s Best Employers in Hospitality Awards are free to enter and are judged by employee opinion, gathered via an online employee engagement survey provided by partners Purple Cubed. No external panel of judges are involved and it is the employee responses alone that determine the results. It is this approach that makes these awards unique to the industry and a truly representative indication of which companies in the industry are the best employers in hospitality.
Caterer.com Director Ian Burke explained:
“I believe that if you really want to know what an employer is like, you should ask not the employer, but the people that work for them. For the Caterer.com Best Employers in Hospitality Awards, that’s exactly the way it works.”
The awards are now in their 3rd and most successful year, with almost 6,000 employees taking part in the 2013 survey to determine the category winners and the employer rankings in the Top 50.
Jolly Fine Pubs Ltd Director Cedric Bosi said of their No1 Best Employer in Hospitality Award:
“We are very surprised and very pleased, it feels amazing to be the Caterer.com Best Employer in Hospitality 2013. Thank you to all of our employees! We think this accolade will do wonders for our business.”
Sponsors included Part & Company, LaunchPad Recruits and EOH Business Solutions and Fresh Montgomery event Careers in Hospitality at Hotelympia.
Fresh Montgomery Managing Director Toby Wand commented:
“Hotelympia has long encouraged best practice throughout the industry. Making it a great place to work is critical for both the employees and the British economy.”
Part & Company sponsored the Best Independent Restaurant Category. Director Simon Part said:
“Being recognised as the best in any business is challenging, especially in the competitive and constantly evolving world of hospitality. It is hugely refreshing then that so many independently owned businesses, including many of our clients, are also being acknowledged through these awards as standout companies to work for.”
A full list of category winners and the Top 50 Best Employers in Hospitality is available here and you can follow the conversation on Twitter too #BestEmployers2013
The Team Velo Challenge rolled into Paris on Friday (20th September) having departed London the previous day, in a bid to raise funds for The Springboard Charity.
Organised by The Genuine Dining Company and Pullman Hotels in association with Springboard, the event was hailed as a great success on many levels including the team building and networking opportunities and of course both raising funds and highlighting the work of the charity and its partners.
The teams involved were:
Genuine Dining Company with 3 teams
Pullman London St Pancras Hotel
Greenclose with 3 teams
The Capital Hotel
The Team Velo Challenge cyclists were asked to raise £2,000 per team of 4, with the total money raised looking to be in excess of £22,000. The funds raised will go towards supporting Springboard Into Work programmes helping over 25 people into employment within the hospitality industry.
Anne Pierce, CEO at Springboard said, “The Team Velo Challenge was an amazing event that saw teams of all abilities rise to the occasion and take part in this brilliant fundraiser. Events like this are vital to The Springboard Charity in assisting us to help young, unemployed and disadvantaged people improve their prospects with life-changing opportunities and sustainable employment in the hospitality, leisure and tourism industry”.
Chris Mitchell, Director, The Genuine Dining Co added: “Whilst it was a fun event, there was some friendly competition – not least from the very competitive Springboard, the team rolled over the line in Paris to be crowned the winners of this year’s challenge, at a ceremony held in the Pullman hotel Paris.
We are delighted to be part of this challenge and work with Springboard to support its work in raising the profile of the industry and getting people into employment within hospitality.”
Click here for more information about Springboard.
Autumn is fast approaching and the political machine is back in full swing. Long gone are the heady days of summer.
For the British Hospitality Industry and those involved in the Cut Tourism VAT Campaign, summer 2013 will be seen as the time we started to build momentum for our cause. Together with the British Association of Leisure Parks, Piers and Attractions, Bourne Leisure Group and Merlin Entertainments Group in addition to support from over 500 groups, associations, businesses, individual hotels, restaurants and attractions around the United Kingdom, the BHA is determined that the voice of our industry is heard and our issues taken seriously.
We’re all familiar with the facts regarding tourism VAT.
- The UK is the only major tourism destination in the EU without a reduced Tourism VAT rate – all others have recognised the benefits and are taking advantage already
- A Tourism VAT reduction actually increases tax revenue – by £2.6 billion over 10 years. Also 80,000 extra jobs will be created
- Lower tourism VAT will be popular with voters – especially hard-working families and the “squeezed middle” who will be better able to afford a day break or staycation
As an industry, we have the strongest case for a reduction and it is the political case we need to win in our meetings with MPs and other political representatives over the coming months. The challenge now is to make the Prime Minister, his colleagues and representatives of all parties aware of the clear evidence that cutting tourism VAT is in the national economic interest, to the benefit of British businesses and British families.
The VAT issue is an important one. Cutting tourism VAT in the UK to 5% can benefit everyone, from the average Brit holidaying at home or keeping their children entertained in the school holidays; to local hotels, B&Bs and restaurants trying to survive; to local jobseekers looking for work.
The current VAT levels are making it hard for us to compete with cheap resorts abroad. As a result Britain’s hospitality industry is suffering.
We have so much to offer and it’s madness not to allow our hotels, resorts and attractions to compete on a level playing field with our European neighbours.
Click here for more information.
The Park Plaza Riverside hosted the HR in hospitality awards for 2013 on Friday evening (6th September) – creating a fabulous backdrop of the Thames at night – an evening of celebrating the achievements of Human Resources within all sectors of the hospitality industry. Compères for the night were vice-chair, Basil Blanco and Esther O’Halloran, committee member which made for a dynamic ceremony! The night was sponsored by DLA Piper LLP, UpSkill People and Davidson Asset Management. Two new awards featured in the honours this year – the Tom Crowley award and a Scholarship from Caterer.com; both of these added to a night of achievement and fun!
Over £5,000 was raised on the night for the HR in hospitality’s chosen charities of Springboard UK and Hospitality Action. Judges for the awards included Sarah Edwards from Tragus Group, Jonathan Raggett from Red Carnation Hotels, Ian Scarth and Gerry Brown from People 1st. Jane Sunley, HR in hospitality’s President wished everyone well via video link from Brazil!
There was a new award this year called The Tom Crowley award. Tom Crowley was the General Manager of the Intercontinental Hotel and a committee member of the HCPTA, which is how HR in hospitality were known twenty years ago. Tom encouraged and promoted the concept of recognition in the workplace. Very sadly Tom died on Christmas Day 2010 at the very young age of 62. His widow Constantina Crowley presented the award along with sculptor Oliver Berchmans, who worked with Tom at the Intercontinental Hotel. Another surprise for the evening was from Ian Burke of Caterer.com who generously offered to donate £2,500 by way of a Scholarship towards the Human Resources career progression of one award winner! Ian pledged to offer this Scholarship each year – a very worthy and kind gesture.
The Tom Crowley Award went to the Red Carnation Hotel collection for their innovative initiatives for Excellence in Recognition. Liz McGivern, Vice President HR said “We are so very honoured to be the first winners of this prestigious award and for being held up as good examples by industry leaders and our contemporaries.”
Natalie Wild of Marriott Hollins Hall was the very proud winner of the Links with Schools and Colleges award. The judges recognised her for using a very proactive effort that was driven with passion and energy – simple ideas that were well executed, consistently and professionally in a tough market and a tough location – all of which illustrated that “where there’s a will there’s a way”! Natalie said “Winning this award is a fantastic achievement, not only on a personal level but one that demonstrates the values and culture Marriott embraces as an organisation.”
The HRh Rising Star award went this year to Rakhee Patel of the Dorchester Collection. Rakhee was recognised for her persistency and professionalism. Rakhee said “I find myself extremely honoured to be recognised by such as esteemed association. It makes me even more engaged in Human Resources and I feel so proud to be part of Dorchester Collection and our hospitality industry!”
The award for Excellence in Learning & Talent went to PPHE Hotel Group. This winner included a lot of detail in their entry and statistical evidence of the impact on bottom line. They developed an innovative customer service initiative that was well researched to ensure it fitted the needs of the “Generation Y” perfectly in order to truly harness young talent. Claire Whitehouse, Learning and Development Manager, EMEA said “We are extremely proud to have been recognised for the progress we have made over the last two years in Learning & Development.”
The final award went to Le Manoir Aux Quat’ Saisons for Excellence in HR for showing clear evidence of success and dramatic effects on the business. This team embodies excellence in HR and so is an excellent role model for our industry. Julia Murrell, HR Director for Le Manoir Aux Quat’ Saisons said “We are delighted to win this award and it is amazing for HR in hospitality to recognise the effort of the Human Resources team at Le Manoir and their achievements.”
The caterer.com Scholarship went to a very surprised and delighted Natalie Wild of Marriott Hollins Hall! She stood out for the judges for her outstanding initiatives, innovation and drive. Natalie said “I am truly overwhelmed”. They felt that Natalie would not only certainly benefit from this prestigious and valuable Scholarship but that she would enhance her already considerable HR skills guaranteeing her a bright future in HR! Lucky Natalie!
All in all a memorable evening was had by all! The HR in hospitality committee would like to extend its congratulations to all its worthy winners, thanks to everyone who attended the evening and say a huge gratitude of thanks too, to our sponsors.
Anyone within any sector of hospitality interested in getting involved or being a member should in the first instance visit the HR in Hospitality website.
I have a bee in my bonnet about work experience. It’s a persistent one and its buzzing away loudly at the moment – work experience is THE critical factor in influence career decisions and we need to do more and do it well.
If you think about it, there can’t be many industries that can offer the breadth of experience and diversity that the hospitality industry can. And I am not just talking about Chefs. You only need to see the enthusiasm that emanates from the likes of Fred Sirieix from Galvin at Windows when he starts talking about front of house skills and careers; or Anne Britton when she enthuses about the housekeeping profession, to see that this is a wide and varied industry that literally has something for everyone. So, the opportunities are many in number and variety, but our previous research shows that we still have some work to do when it comes to executing work experience to the right standard.
At Springboard, we are committed to driving quality work experience in industry through our accredited Quality Standard and support programme INSPIRE – It’s this quality standard that we want the industry to unite behind and deliver truly great work experience. The INSPIRE standard ensures that all work experience delivered by hotels, F&SM, restaurants, pubs, bars and private members clubs is of a high standard, relevant, challenging and part of a longer term resourcing strategy. It aims to inspire not only the young, but adult jobseekers, career changers, returners to work, the long term unemployed and also people who face multiple disadvantages to work, into fruitful careers and sustainable employment within hospitality. It also raises the industry profile by showcasing the benefits of working within the industry through the means of high quality work experience.
On-going Springboard research into the influences around career choice shows that there are many factors that contribute to the career decision process – and we need to make sure that our industry is well portrayed in all of them – on-line; social media; careers magazines; consumer press; speakers in schools; TV and radio BUT work experience remains the biggest influence on career decisions – it is the deal breaker. But it can work both ways – people can be turned off by a poor work experience for ever – and what’s more they will tell everyone! Whereas, a challenging, quality work experience creates aspiration and ambition, opens people’s eyes to the exciting opportunities that they didn’t know existed and is a critical tool in helping change stereotypes of working within hospitality by showcasing the opportunities and progression that are available within the sector. It’s great to see that companies who took part in The Big Conversation committed to over 10,000 INSPIRE work experience pledges – but we need more…can you help?
Find out more about Springboard UK and their activities here.
Springboard study shows that school leavers represent a huge opportunity for the hospitality industry
Research from Springboard shows that 82% of school leavers don’t know what they want to do when they leave full time education. Of those 53% would positively consider a career in the hospitality sector, double the number of those questioned back in 2005.
Commenting, Springboard CEO, Anne Pierce said: “The study tells us two things, one that we have a huge opportunity and secondly that young people understand that the sector is a great place to work, something that Springboard and its supporters have been dedicating huge energy and resource to for over 23 years.”
Adding: ”On-going Springboard research into the influences around career choice shows that there are many factors that contribute to the career decision process – and we’re here to help ensure that the hospitality, tourism and leisure industry is well portrayed in all of them – on-line; social media; careers magazines; consumer press; speakers in schools; TV and radio, but work experience remains the biggest influence on career decisions – it is the deal breaker. Work experience helps with the exploration of career opportunities and it is an important tool in helping change stereotypes of working within hospitality by showcasing the opportunities and progression that are available within the sector.”
Work Experience is critically important if we are to attract the right talent because it:
- Opens people’s eyes to the breadth of opportunities that exist
- Show-cases career progression
- Motivates people to think about the industry and your company as their positive career choice
- Provides opportunities for talent spotting
- Builds and develops new and existing skills for you and the student
- Challenges industry stereotypes
- Influences career decisions/choices
- Provides an opportunity to widen the talent pool
- Enhances the students’ employability
- Provides a realistic perspective of your business and the sector
- Inspiring work based learning
- Allows your organisation to review best practice and make better decisions
- Builds innovation within the organisation
- Raises the industry profile
- Is a cost effective recruitment tool
But it needs to be done well, which is why Springboard developed the Quality Standard for Work Experience INSPIRE for the hospitality industry. Smart employers are adopting the standard to guarantee quality work experience. Alongside their INSPIRE programme, Springboard also run initiatives such as FutureChef. FutureChef helps young people aged 12-16 to learn to cook. It inspires them to explore food and cooking as a life skill by developing their culinary talent and informing them about entry routes into the hospitality industry.
Springboard also runs programmes to help young people leaving full time education experience a supported transition into employment and great careers throughout the industry – for those 82% of young people who don’t know what they want to do when they leave school, they would do well to check into Springboard’s KickStart programmes
Springboard are an organisation dedicated to promoting the hospitality, leisure and tourism industry as a great place to work and build a career.
For more information click here.