HEI TrendWatch: Your Path to Employee Retention

The UK’s descent into a double-dip recession in the first quarter of 2012 put a furrow on the brow of many business leaders across the hospitality industry. While most sectors were left reeling though, hoteliers were able to breathe a partial sigh of relief, according to the Hospitality Employment Index (HEI) report Q1 2012, produced by People1st, in partnership with Caterer.com. But even though the HEI indicated that hotel job ads were up compared to the first quarter of 2011, there were strong indications that businesses need to invest in their future by finding ways of increasing employee retention.

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Jobs on the go

The recent Hospitality Employer Index report produced by People1st in partnership with Caterer.com highlights that according to the European Dining Index from Livebookings, online restaurant booking in the UK more than doubled in the first quarter of 2012 compared to 2011. Furthermore, bookings made via mobile phones had trebled. The report also pointed out that nearly a third of restaurants in the UK do not have a website, and the authors estimate that that this could result in an approximately £31,000 revenue loss each year.

With this in mind businesses are not only losing potential business but also a route for customers and potential staff to interact with them. Caterer.com’s recent user profile survey showed that 46 percent of respondents have used their mobile phones to apply for jobs and 60 percent have used a tablet. Moreover, 82 percent of respondents said they will make more use of their mobile phone or tablet in the future to search for jobs. This trend will continue to grow and the use of a second screen, i.e. phone or tablet whilst watching television is becoming more and more common, especially for this age group.

Without a website or area for people to find out more about you your competitor has the upper hand. Updates, notifications and emails are now all done on the go so ensure your company profiles and available jobs are kept up to date so that you can attract the right people at the right time.  Visit Caterer.com now to update your profile and post your jobs.

 

Call for entries: ScotHot Young Restaurateur & Young Hotelier of the Year Award

ScotHotScotland’s largest hospitality show, ScotHot is once again searching for the 2012 ScotHot Young Restaurateur of the Year and ScotHot Young Hotelier of the Year in partnership with Caterer.com. Don’t delay – as the closing date for entries is 10th October 2012.

This is a once in a lifetime opportunity for rising industry stars aged under 30 to showcase their skills or for employers to nominate deserving individuals.  All shortlisted finalists will be invited with a guest to attend Caterer.com’s Best Employers in Hospitality 2012 Scotland Awards on the 6th November at Prestonfield House in Edinburgh, where the two winners will be announced and presented with their prizes.

The winning restaurateur will win an exclusive work placement with Martin Wishart and the winning hotelier will receive a fantastic prize including a work placement with Stephen Carter OBE of Cameron House on Loch Lomond.

Toby Wand of Scothot organiser Fresh Montgomery said:

“This is a once in a lifetime opportunity to learn from the very best professionals in the industry. Judges of the competition are looking for individuals who have already helped to make a significant difference to their establishment, and who have demonstrated strong, inspirational leadership and exceptional customer care”.

Ian Burke, director of Caterer.com said:

“I think these Awards are great as they truly recognise young talented individuals who are passionate about the industry. It is vital to the growth of Scotland’s important hospitality sector that we continue to encourage and nurture professionals throughout their careers”.

Entry is free and online entries forms with further information are available at www.scothot.co.uk/restaurateur or www.scothot.co.uk/hotelier.

Restaurants engage with emerging talent

The latest Hospitality Employer Index report for Quarter two of 2012 from Caterer.com and People 1st has been released and holds the industry high in respect of other service industries.  The report also focuses on restaurants and they are clearly setting the pace for expansion and attracting talent.

Generation Y (18-34 year olds) are said to be leading the way in restaurant usage and eat out twice as often as 35-54 year olds and three times as often as those aged 55 and over.  Likely to be due to this group having the most disposable income with less mortgage ties or living at home and having a more carefree approach to what they spend their money on.

The use of online media has also transformed the way that hospitality can communicate with this audience and restaurants have been quick off the mark to engage this group.   They have adapted quickly and other brands are engulfing the opportunity of social media, apps and mobile sites that engage with their market on the move. Restaurant brand Giraffe are well known for their Twitter feed as are many smaller and independent businesses.

The opportunity for businesses of all sizes to develop this area is huge and building a relationship with their target market and responding at a suitable pace will hold the attention of this generation and attract new talent. Generation Y are using mobile on the go and 46% use their phones to apply for jobs and 60% use a tablet, yet an almighty third of restaurants do not even have a website.

Now is the time to develop your online communications, showcase what opportunities are available in your operation and build brand awareness to attract this emerging talent to work in your business. After all the industry is slowly becoming a more appealing place to work and the report highlights this well:

Source: Caterer.com, User Profile Survey 2012

Download your free copy of the Q2 Hospitality Employer Index at: www.caterer.com/HEI. The report also provides predictions of trends businesses should be aware of if they are to enhance their overall operations.

Springboard Awards for Excellence are now open

Working with industry to attract new and emerging talent is key to the success of hospitality.  Many see hospitality  as a stop-gap career, are not encouraged by parents and peers to enter it and do not see it as a long-term option. Caterer.com are partners with Springboard to ensure that industry can join and support the charity to do just that. This week sees the launch of the Springboard Awards for Excellence 2012 and are well respected in their 10th year. They are designed to celebrate and reward inspired individuals, organisations and initiatives – those that work hard to elevate the profile of the industry as an employer, attract and retain talent, and demonstrate best employer practices.

The awards are divided into three categories: Promoting careers; Attracting & Developing People, and Best Employment Practice across hospitality, leisure and tourism. Entering the awards is motivational for employees and teams and beneficial for the profile of employers and winning an award has a significant and positive impact on both the business and your employees.

There are 17 awards in total and something for everyone in every sector, all you have to do is provide a 750 word statement outlining your initiative using the given criteria and submit to us before the 7th September deadline.

Do something to support the future pipeline into our industry and showcase your talents at the same time. Full details of the awards can be found here and small to large companies are encouraged to enter. The Award winners will be announced at a spectacular celebration evening on 18th October 2012 at Novotel, London West and tickets can be purchased here.

The perfect front of house team

Your front of house team are the first port of call of any customer experience, whether the customer has spoken with someone on the phone, are enquiring or are being served by those facing the guest.  Many positions available in front of house teams require a set of personal and excellent customer services skills and positions include from a Porter, Receptionist, Maitre d’, Waiter, Bar Manager, Host, Doorman, General Manager – the list goes on.  What is clear is a cross-over in the skills needed to deliver and traditionally, many businesses have recruited front line staff on the basis of personality and good customer service skills.

However, there appears to be a trend towards requiring more multi-skilled staff in these roles to enable greater productivity from all of those in the team so that businesses can adapt to the management of each operation.  What has been your view when looking for new front of house team members? Has their been an increase in requests for those that can maximise returns on every area of the business for example, rising costs of food, utilities, managing areas of the business?

There has also been a skills shift within the industry and the use of apprenticeships are to be determined after the recent announcement from Government to review apprenticeships going forward and ‘The Bringing Apprenticeships Back to the Future’ event that was held earlier this month will enable People 1st to coordinate an industry wide response by the Government deadline of 7 September 2012. So watch this space. People 1st (Sector Skills Council) states that:

“Apprenticeships are of growing value to the hospitality sector. Between the 2009-10 financial year and 2010-11 financial year, apprenticeships increased by almost 40 percent, from 21,500 to 29,800, with the number continuing to rise. This period of review is a once in a generation opportunity for employers to mould the framework that will underpin training for a vast proportion of our workforce.”

They also benefit from the experience of working hands on in industry and without the development of these areas could industry be missing a trick in creating the perfect front of house team?

In the mean time the likes of The Edge Hotel School are bringing a new level of learning to the industry with their Hotel training that provides BA(Hons) Hotel Management or  a BA(Hons) Culinary Management.  The University of Essex along with industry experts such as Stephen Mannock, Wivenhoe House General Manager and a board of industry patrons behind the excellent and innovative foundation welcomes an addition in skills development in hospitality and will help to create the perfect front of house teams for the future of British hospitality.

 

We continue to work with industry  organisations such as The BHA, AA Hotel Services, Springboard and HIT Scotland to ensure that the best stream continues to find out about jobs from you at Caterer.com. To access this pool of talent click here.

Check out our new recruiter website

We’ve just re-launched our recruiter website so that you get the benefits of finding the right  candidates even easier. Take a look at the new site today to discover how to:

  • Choose products, add them to your basket and checkout – just as you would with the online shopping sites you use every day.
  • More products available to you online. As well as jobs, you can now add branding and customised templates to your ads and buy access to our comprehensive CV database.
  • Support from our customer services team provided via telephone or email ensures help is on hand when you need it.

If you need a more bespoke recruitment solution feel free to contact us or call on 0845 877 0064 and one of our expert account managers will be able to advise you on the best package for your needs.

 

The Right People at the Right Time

Much can be said for the location of your business attracting customers and in turn the best team members. For instance, if you’re a destination pub/restaurant or hotel that may not have local attractions to drive foot fall it can be tough to get the right people in the door. It has even been a tough trawl with the Olympics in London and it will be interesting to see what the British Hospitality Association have to say about how businesses faired across the country throughout.

This has been no different with the Olympics and so far the industry is only reporting of a ‘Gold Rush’ in the East of London where the Olympic Park is situated. However the West End and City have seen a completely different story and top restaurants have been unable to attract the tourists.  Mainly due to the fact that a majority of these businesses rely on the British trade that keeps them busy all year round.

A spokesperson for the London Chamber of Commerce said: “It’s understandable some people are staying out of the city at the moment. Transport for London and Locog did a good job of making people aware – maybe too good a job.”

The summer is renowned for an increase in business and in turn recruiting more to deliver. However with the impact of the Olympics and the bad weather it could now be the legacy and the late summer that really pull hospitality and tourism through to the other side.

Get the right candidates sent directly to you at the right time when you need them and sign up for our Candidates by email service.

Are you a best employer in hospitality?

Sometimes we can be doing a fantastic job and have the best teams working for us due to first class recruitment and on-going training and development. However, if no one ever knows about it how will they know who to strive to work for, and how will your guests know they’ve got the best people looking after them?

Best Employers in Hospitality Awards 2012 ScotlandNot all businesses find it easy to shout about their achievements in looking after their staff, which is why it is important to let your teams to do the talking for you. Many of you attended or were aware of our awards in England earlier this year that were hosted in London and now there is just over a month left to enter the Best Employers in Hospitality Awards 2012, Scotland and entries will close soon on the 6th September 2012.  Last year’s overall Best Employer award went to Summer Isles Hotel, whose focus on their staff wellbeing and motivation shone through.

Jody Marshall, General Manager, Summer Isles Hotel said;

“This year we’re getting the cream of Scottish and British workers to join us and we put this down to the award. It’s great to have the accolade of winning the Best Employer in Hospitality 2011, however the bottom line is that it is all about the people and the family unit we create to deliver excellence. The hotel is currently undergoing a rebrand to be bigger and better and we will certainly be entering the Best Employers in Hospitality Awards again this year”.

Whether you are a national brand, an independent business or a valued supplier to the hospitality industry, don’t miss out on your chance to shine at the Best Employers in Hospitality 2012 Scotland awards.  Enter now and show off your skills as a best employer.

Do you attract the best candidates?

Cafe Royal Hotel RoomAttracting the best talent out there can be encouraged by word of mouth, marketing, testimonials and more, but how can you position yourself to attract the best candidates out there?

We’ve begun one of our latest features ‘New Openings’ where we speak to companies small and large alike about their latest endeavours and how they get the right people working on there teams. When setting out to find your client the best candidates there is something to be said for the people that their brand attracts and as you know many will vary.

However when providing candidates with information about the company you may find it useful to add in any extra selling points that will enhance their brand appeal and encourage them to make the move.

The new openings section and features we provide on recruiters in the industry can be a great way to tell them more about the people they could be working with.

Take a look at some of the recent posts such as:

New hotel opening at Café Royal

Or our recent video with Hilton Hotels:

Hilton T5: how to get into hospitality

If you work with or are looking to attract extra awareness on your hospitality business then get in touch today to discuss added value opportunities available to you at Caterer.com.

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