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Engaging, Interactive, Intuitive

Octane HR Solutions are your new ‘Partners in Crime’

The excitement is building! The 2017 People Awards are getting ever closer and tickets are selling at a rate of knots. It truly is the hospitality event of the year, a chance to  celebrate the very best initiatives in recruitment, retention and development with the most influential movers and shakers in UK hospitality employment.

Of course, these very special awards simply couldn’t happen without the participation of our sponsors, so we checked in with our Headline Sponsor, Octane HR Solutions to find out more about their work from Co-Founder, Nick Meads.

Octane HR Solutions has unique foundations. Their digital recruitment and retention solutions have been created by a team of creatives, communicators and coders with a vision to help businesses connect more powerfully and profitably with colleagues. With almost 30 years in multidiscipline design and as Octane’s head creative honcho, Nick Meads’ responsibility is to ensure that this unique spirit runs through every piece of work they deliver. “I’ve honed these skills in some amazing roles working for top brands,” said Nick. “This included 12 years as Executive Creative Director EMEA for global agency Carlson Marketing Group, working on international FMCG and travel brands. At the other end of the scale, I have very fond memories of starting my first brand agency, Seed, in the shed at the bottom of my garden. It was where I won accounts like TGI Fridays and St Austell Brewery, clients that we still enjoy great relationships with today.”

Nick feels that Octane has always been pretty fearless when it comes to disrupting the status quo. “Our original ATS platform was created because a leading casual dining chain was fed up with the limited choice on offer in the marketplace,” he says. “They wanted something engaging, interactive, intuitive and bespoke to their needs. They came to our sister agency Octane Communications Studio because they wanted an innovative solution to a traditional problem.” The company solved the challenge, scooped some awards and in the process Octane HR Solutions was born.

Needless to say, Nick feels very proud of their achievements. “Our understanding of brands and how technology can help colleagues amplify that is what truly sets us apart,” he explains. “We excel in bringing to life the employer brand in what would otherwise be a pretty boring setting.” Octane’s ATS and engagement platforms are everything but boring.  “Our products aren’t just digital solutions, they’re beautifully crafted to look the part too, with the backend looking as good as the front. Why should the hiring manager have to use a platform that looks like an 80’s accounting system?

“Importantly, we do not shoehorn our clients into rigid functionality and you don’t need to be techy to get to grips with our products,” he continues, “we tailor our product to meet the needs of each unique business. Our systems are simple for both the hiring manager and the candidate. For example, we build beautifully crafted bespoke candidate career portals like IGNITE, our employee engagement platform. We’ve designed everything to break down barriers, reduce drop off and make the management and on-boarding of candidates as simple as possible.”

Of course, we all want the recruitment process to be as painless as possible, especially within hospitality, and Nick Meads feels that Octane’s systems really do enhance and streamline conventional methods. “’Fuel’, Octane’s recruitment and talent management tool, offers more than just a cost per hire reduction. By providing an immersive brand experience, our hospitality customers can balance the need for volume applications with quality candidates, helping them truly differentiate in a crowded sector that often looks very homogenous. Octane’s platforms have been designed and built in a way that makes it easy for people, whose day job is not always centred around recruitment, to effortlessly find and hire their dream team.”

Nick is extremely enthusiastic about Octane’s continued work with industry. “We want to continue to work with hospitality brands that aspire to think and behave differently. If you don’t want to settle for average or ordinary, Octane HR Solutions are your new partners in crime.”

Nick and his team will be in attendance at our People Awards, make sure you are too. For more information contact