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Just a few days left before deadline! People Awards 2018 - Enter now!

Recognising trail blazing work in hospitality recruitment, retention and development, the 2018 People Awards are open for entries until 25th June. Don’t miss your opportunity to showcase your achievements to the industry! There are award 13 categories which recognise all stages of the recruitment process from candidate experience to on-boarding.

If you have an initiative or programme you think should be noticed, now’s the time to get the recognised! Enter here.

A tough decision for the judges.

The Emerging Talent Initiative category is just one of the popular categories in our People Awards. The judges look for employers that go that extra mile to engage and nurture talent. They seek evidence of innovative programmes that deliver measureable results around skills attraction and retention and help drive direct recruitment costs down.

At the 2017 awards, the Emerging Talent Initiative category featured 21 entries with 10 shortlisted employers; Byron Hamburgers, Cycas Hospitality, Elite Hotels, Hilton Worldwide, Jumeirah London, Living Ventures, London Heathrow Marriott, PPHE Hotel Group and Red Carnation Hotels. It was a tough decision for the judges, the quality was extremely high. The clear winner, however, was Q Hotels.

Taking it to another level.

Q Hotels took on recruitment difficulties, spiralling temporary staff costs and negative perceptions of the industry by taking their fresh and all-encompassing approach to another level.

Focus on relationship building with educational institutions within the UK and across Europe together with their QED Management Development Programme have garnered fantastic results.

Previously, Q Hotels main support of education was for work experience and their management team were often disengaged, due to the lack of students who were genuinely interested in hospitality as a career.

A centralised approach.

In order to attract potential candidates, Q Hotels firstly decided to identify the schools and colleges closest to each of their properties, with each hotel tasked with establishing relationships with three schools, three colleges and a University.

It became apparent that there were more negative perceptions about the hospitality industry than positive. It also took time to develop relationships with certain education providers.

The Q Hotels HR team took a ‘whole team’ approach to developing these links, ensuring that they included young people employed at the hotels to go out to schools and colleges and attend recruitment events. This also included the management team.  At all levels, the team benefitted from getting out into the community and came back from these events engaged and motivated about the industry.


Nurturing talent is crucial if the industry is to maintain and increase numbers over the coming years. Offering strong management training can be attractive to a motivated and career-minded workforce. Q Hotels QED Management Development Programme is widely regarded within the industry and is offered from Management Trainee to General Management level. Their programme is considered unique and is delivered entirely in house as a University College Birmingham accredited Foundation Degree.

Impressive results.

Q Hotels engagement initiatives have boasted some impressive results. This year alone, Q Hotels have presented 64 in-school careers days and have hosted 135 school work experience placements. There has been a 50% increase in external applications for the Q Hotels degree programme, an alternative to University. They also welcomed 24 international hospitality work experience students in 2017, together with 74 college work experience placements. Also, in the past year, Q Hotels has reduced its temporary staff costs by over £400,000.

Enter now.

Do you and your team have an initiative that could impress our judges? The closing date for this year’s People Awards is June 25th and the awards dinner will take place on October 1st at the Park Plaza, Westminster Bridge, London.

Learn more here