The restaurant sector are utilising various innovative tools and means to attract and recruit the best talent to their businesses in a competitive market. Recruitment is no longer about job ads for job titles, salary and location with job descriptions. I have worked with restaurant employers changing their approach over the past two years from recruiters putting expectations on candidates meeting their requirements in a “job ad” to more of a marketing (the recruiter) and customer (the candidate) approach where the emphasis is on what expectations the candidate demands of the employer – training & development, a great environment to work in, opportunity for progression, benefits & perks: all of which create an employer brand. This employer brand is being communicated through more imagery and creative rather than wording. The best recruiters are behaving more like marketing experts – utilising Emarketing and banner advertising. The more employers think, behave and approach the candidate jobseeker audience like their businesses do with their customer audience the better. I know these restaurant employers are making good on their reasons they are an employer of choice to attract the best talent; to retain that talent. With the Best Employers in Hospitality Awards 2013 winners announced recently we can expect some big campaigns from the winners promoting the Award as a central reason why they are an employer of choice.
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Roy Walker, National Account Manager, Caterer.com